• 'Lagniappe'

    "Lagniappe" is a local institution of long standing like "picayune." Indeed as far as traditional customs go, the two are intimately united, the coin itself calling always for a bonus in kind with every purchase, while the readers of the staunch old journal "The Picayune," receive a generous lagniappe of infinite variety and interest with every number. And so following the long established usage, here is a chapter of Lagniappe for the readers of the Picayune Guide.



    OF THE PICAYUNE GUIDE BOOK. The illustrations in this book are without exception the work of New Orleans artists. The two views, entitled respectively, "Type of Old Courtyard— Hot al Street," and "Old Courtyard in Chartres Street." are reproductions of original paintings from the brush of Mrs. Walter Saxon, a talented artist who kindly loaned the Picayune these beautiful glimpses of old New Orleans. In like manner the cut representing "View of Old Court, Faubourg Marigny, Royal, Near Port Street," is a reproduction of a painting by the charming artist, Mrs. A. Moore, who lives within the old Court.

  • Glimpses of peculiar characters and street criers, group of Indians, and other typical sketches are from the pencil of the Picayune's able artist, Mr. Louis A. Winterhalder. The other illustrations, with the exception of those marked Rivoire, and several unmarked, are the work of Mr. Louis E. Cormier, an artistic member of the Picayune staff, who gave of the results of his experience with the camera toward the beautifying of these pages.


    The picture on Page 6, entitled "Landing of the Ursuline Nuns," deserves more than a passing notice. It is the most historic picture in Louisiana, being the only glimpse taken of New Orleans in that early period. It is a reproduction of a sketch made by Madeleine Hauchard, a young Ursuline novice, at the moment of the landing of the community on Louisiana soil. From the day of the departure of the Sisterhood from France, Madeleine Hauchard, who was far ahead of her day and generation, began to keep a diary of the order. As the nuns landed in New Orleans, and were met by Bienville and the other Government officials, and clergy, Madeleine Hauchard paused and rapidly sketched the group, for as she afterward told her superioress, "The landing was historical". This original sketch, faithfully preserved by the Ursulines, and still to be seen in the old Convent, was subsequently enlarged by Madeleine Hauchard, and hangs in the Convent parlors within the strict enclosure. On completing the picture, she placed herself among the Sisterhood; she may be easily recognized by the tall, white novice's cap that she wears, and the cat that she bears in her arms. She brought this pet cat all the way from her old home. The picture has never been seen outside of the Convent walls, and it is now given to the public for the first time by The Picayune, through the courtesy of the Ursuline Nuns. Madeleine Hauchard, it may be added, took the black veil of the Ursulines and for nearly forty years, up to the time of her death, devoted herself to the work of religion, education and charity in Louisiana. For upwards of thirty-eight years she kept the daily record of all the events that happened in the colony, and this diary, still faithfully preserved in the old Convent, is the only record extant of those early days. Madeleine Hauchard was of a bright, vivacious, generous nature; it is recorded in the order that she was the life and heart of the community from the time that it set sail on the unknown seas in 1727 to her death. Her cheery, sunny temperament is revealed in every page of her diary, and one may imagine what a tower of strength such a sweet, sturdy, optimistic character must have been to that brave band of pioneer women-workers in Louisiana.


    When the "Frog" first made its advent in New Orleans as the "Weather Prophet" of the Picayune, and appeared daily at the head of our "Guide to the Weather" column, arrayed in various garbs, indicating the kind of weather one might expect for the next twenty-four hours, enthusiasm for the "Picayune Frog," as our prophet was immediately dubbed, was very great. Not only did the great popular heart go out to Froggie, but the most exclusive circles caught the idea, and "Picayune Frog Teas," "Picayune Frog Pins," "Picayune Frog Calendars," menu cards, etc., with the pictures of Froggie in his amusing garbs became the fashion of the hour. No entertainment, no reunion, no fair, or children's party was considered complete without the presence of the Picayune' Frog. The Frog soon became the "mascot" of every charitable and philanthropic entertainment, the booths at which he was invited to take up his headquarters generally carrying the fair. Cakes and drinks and fashionable dishes were named in his honor, and so great was his popularity that a famous old chef in the French Quarter, unable to control his enthusiasm for the little frog, who had left the bayous and swamps of this old Creole State to take up his abode in a great newspaper office, complimented him with an original dish named in his honor, "Picayune Frogs & la Creole." Froggie, always ready to adapt himself to circumstances, at once responded the next day by appearing as a waiter serving the dish. Subsequently, on occasions of great festivals in New Orleans, such as Thanksgiving, Christmas, New Years, etc., Froggie always appeared in this conventional garb, ready, as he said, for duty. And so, when the Picayune published its Creole Cook Book, Froggie, "who," as distinguished critics aver, "is able to do all things and do them well," delighted the public by offering to serve the dishes which the old Creole Cook so faithfully portrayed in the cut presented for their delectation. Froggie appears in the chapter on "Creole Cookery," of this Guide, "A Votre Service, Mesdames et Messieurs!"

  • Romanski Photo-Engraving Co., Ltd.

    402 Camp Street, New Orleans, La.
    Art Photo-Engravers In All Its Branches.
    Having a large assortment of photographs and half-tone negatives, we can supply publishers with half-tone engravings of New Orleans views— Southern scenery — Sugar, Rice and Lumber views — negro types — views of the principal shipping ports of Louisiana, Mississippi, Texas, Alabama and Eastern Florida — views of some fifty other interior Southern cities. We have the enterprise to fill any order, no matter how large or complicated.

The Picayune's Guide to New Orleans, 1904


Reference has been made in this Guide to John McDonogh, who spent all the years of his life in solitude, and who died leaving his vast estates for the benefit of public education in New Orleans and Baltimore. At the close of his remarkable will, written in McDonogh's own hand, and which covered over eighty pages of foolscap paper, a testament which seemed in reality a defense of his own life — there occur the following passages, which gave the public the first glimpse into the inner heart of the man: "I have preferred as a revenue of the earth as a part of the solid globe. One thing is certain, it will not take wings and fly away as silver and gold and Government bonds and stocks often do. It is the only thing in this world that approaches to anything like permanency." "The love of singing given me by my mother in my youth, has been the delight and charm of my life throughout all its subsequent periods and trials. Still has its love and charm pervaded my existence and gilded my path to comparative happiness below, and I firmly believe led me to what little virtues I have practiced."

"And all I ask in return is that the little children should sometimes come and plant a few flowers above my grave."

Upon the old granite tomb, on the Algiers side of New Orleans, in the old plantation of McDonoghville, where the remains of the philanthropist reposed previous to final interment in Baltimore, may be seen the following inscriptions, written by himself and placed there, at his request, by his friend "and executor, Christian Roselius, the eminent lawyer.


"Rules Written for My Guidance in Life — 1804."
"Remember always that labor is one of the conditions of our existence,
"Time is gold — throw not one minute away, but place each one to account.
"Do unto all men as you would be done by.
"Never put off till to-morrow what you can do to-day.
"Never bid another do what you can do yourself.
"Never covet what is not your own.
"Never think any matter so trivial as not to deserve notice.
"Never give out that which does not first come in.
"Never spend but to produce.
"Study in your course of life to do the greatest possible amount of good."


"Deprive yourself of nothing necessary to your comfort, but live in an honorable simplicity and frugality. Labor then to the last moment of your existence. Pursue strictly the above rules, and the Divine blessing and riches of every kind will flow upon you, to your heart's content; but first of all, remember, that the chief and greatest study of your life should be to tend by all the means in your power to the honor and glory of the Divine Creator. New Orleans, March 2, 1804. "JOHN McDONOGH."

"The conclusion at which I have arrived is, that without temperance there is no health — without virtue no order — without religion no happiness — and the sum of our being is to live wisely, soberly and righteously."

One of the landmarks of Camp Street is the building occupied by the firm of

T. Fitzwilliam & Co., Ltd.,

Manufacturing Stationers, Lithographers and Printers. The reader may turn to the illustration elsewhere in this book, which shows The Picayune office [shown below] and the adjoining buildings. On the left of the picture we will see a portion of the establishment, of T. Fitzwilliam & Co., Ltd. The building may easily be identified by the name of the firm reproduced in the engraving. This location, at No. 324 Camp Street, is exceedingly advantageous, as it is in the very heart of the business quarter, and within convenient access to all the large business houses and office buildings of the city. The building is four stories high and extends through the block to Bank Alley, on which there is a rear entrance, at 321.

The building contains an extensive plant for the manufacture of blank books for merchants and corporations; also for job printing, which in completeness can hardly be equaled even beyond New Orleans. In addition to which the firm possess an elaborate lithographic plant, where the most modern methods are employed in the execution of the highest grades of the work.

For twenty years past, The Picayune has intrusted to the firm of T. Fitzwilliam & Co., Ltd., the task of preparing the lithographic work of the Carnival editions of that paper. The widespread popularity of these brilliantly illustrated papers evinces the merit of the firm's work, and each year finds them acquitting themselves of this congenial task with greater skill and higher artistic perfection. The firm also carries an extensive stock of general office stationery and supplies of all kinds. In fact, the lower floor of their building contains a perfect assortment of articles used in offices, and an inspection of the stock is interesting and instructive, as it reveals how much Ingenuity is devoted in these days to ministering to the comfort of clerks, book- keepers and others who are occupied in business offices. In this connection, the firm manufactures and sells patent flat-opening blank books, which are very popular and give entire satisfaction. It also prints all kinds of bankruptcy and other legal blanks, the forms of which have been scanned by competent authorities and found to be entirely in consonance with the soundest practices of the local bar. A competent staff of binders, printers and engravers enables the firm to turn out at short notice the most attractive examples of work.

As an adjunct to the large business carried on by this house in its various branches, the firm has acquired the sole agency for the celebrated Edison Oscillatory Memeograph.

The house was established forty-four years ago, and is to-day conducted by the same management as directed its affairs in the early period of its development. It stands very high in the estimation of the community, having shown itself eminently worthy of the confidence which its numerous customers continue to repose in it.


The Picayune closes this Guide with the following beautiful tribute to New Orleans from the pen of the gifted poetess, "Pearl Rivers," the late Mrs. B. J. Nicholson.
She floats within her sunlit seas,
A languorous lily dreaming,
Her green hair trailed about her knees,
And sweet beyond all seeming;
I can not say how fair she is —
I may not say it nearly;
She's like a radiant girl to me,
And I, — I love her dearly.

Picayune's Guide 1904 Map [Section Links]

Map 1.   —   Map 2.   —   Map 3.   —   Map 4.

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